Every haulier’s journey is different, but the best stories share one theme: growth built on reputation.
That was clear when Komal Dhanoa of Dhanoa Logistics joined us at our King’s Cross office as a guest speaker on our latest Haulage Exchange demo webinar.
In our conversation, Komal shared how he moved from the pressures of Amazon Relay to building a trusted haulage business where 80% of his work now comes through HX. With loyal customers, multiple vehicles, and plans to expand into specialist services, his journey shows how small beginnings can turn into big opportunities.
What we’ll cover
Fleets, bookings, subcontractors, compliance & payments.
With HX, you can manage them all in one place.
From Amazon Relay to new opportunities
Komal started Dhanoa Logistics in 2019 with a single truck, taking on Amazon Relay work. At first, the system kept him busy, but things changed after the pandemic.
“After Covid, prices went down and finding loads became very hard,” Komal recalls.
Worse still, Amazon’s strict performance rules penalised drivers for delays outside their control.
“Even if traffic caused a delay, they dropped your performance and you lost jobs. They don’t see you as a partner, just another number.”
Looking for better options, Komal also tried platforms like ReturnLoads and even did supermarket trunking contracts, but found the models unsustainable due to slow payments and a lack of flexibility.
Eventually, his brother and friends recommended Haulage Exchange, and in 2023, Komal decided to take the leap.
On HX I found regular work and better rates. That’s what helped me grow.
Komal Dhanoa, Founder, Dhanoa Logistics
Building his reputation on HX
Reputation quickly proved to be the key. With each completed job and positive review, more opportunities opened up. Regular work gave Komal the confidence to expand, adding more vehicles and hiring drivers.
Today, 80% of Dhanoa Logistics’ loads come through HX, with the other 20% from three direct customers who provide permanent contracts. The combination gives him both stability and flexibility.
Customers on HX look for good communication, timely deliveries and proper paperwork. If you do that, they come back again and again.
Komal Dhanoa, Founder, Dhanoa Logistics
General haulage as a foundation
Dhanoa Logistics focuses mainly on general haulage, moving a wide range of freight across the UK. Reliability and communication are what keep customers coming back.
“We’ve had customers for two years now. It depends on how you build the relationship and how well you do the job. Deliver on time, send the POD quickly, and invoice properly — that’s how you keep them.”
The company also benefits from HX’s integrated tools. SmartPay has simplified invoicing and improved visibility, while early payment options provide extra flexibility and cashflow when it’s needed.
SmartPay is very easy to use. You can see exactly which invoices are paid and which are pending.
Komal Dhanoa, Founder, Dhanoa Logistics
Komal also posts haulage contracts himself on HX when his direct customers need more vehicles than he has available, ensuring he can always deliver.
Plans for wide load and specialist services
While general haulage remains the foundation, Komal is already preparing to expand into wide load and machinery transport.
“This is something different from general haulage. If you do specialist work, you can make extra money with less competition.”
He explained that wide load jobs often pay enough to cover several days of work, with fewer operators competing for those contracts. It’s a natural next step for Dhanoa Logistics, supported by the regular income that general haulage provides.
General haulage is the bread and butter. Specialist work is where you can stand out.
Komal Dhanoa, Founder, Dhanoa Logistics
Advice for new hauliers
Many hauliers hesitate before joining HX, worried about whether the membership fee will pay off. Komal understands that feeling — but he’s clear about the value.
“At the beginning you count every penny, so the membership looks expensive. But once you’re on HX and you build a good reputation, you get regular work. It’s worth it.”
His advice for anyone considering the move is simple:
If you want more work and fewer empty miles, HX is the best platform to join.
Komal Dhanoa, Founder, Dhanoa Logistics
Conclusion
From starting with one truck at Amazon Relay to running a fleet and planning for specialist wide load services, Dhanoa Logistics has built its success with Haulage Exchange at the core of its operation.
For Komal, HX isn’t just a place to find loads — it’s a platform that provides stability, trusted relationships, and the chance to grow in new directions.
Frequently asked questions
What percentage of Dhanoa Logistics’ work comes from HX?
Around 80% of their loads are from HX, with 20% from direct customers.
What kind of freight does Dhanoa Logistics handle?
The company currently focuses on general haulage but is planning to add wide load and machinery transport in the future.
How has HX compared to Amazon Relay and other platforms?
Komal found HX to be more reliable, with better rates and stronger customer relationships. By contrast, Amazon Relay was highly controlled and penalised operators even when delays were outside their control.
How has SmartPay helped the business?
SmartPay makes it easy to manage invoices, track payments, and request early payments when needed.
What advice does Komal have for new hauliers?
Don’t be put off by the membership cost. With consistent work and good feedback, HX can help new hauliers grow and reduce empty mileage.
